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    <title data-ignore-plain-text>Connected &mdash; Volume 36</title>
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      <p style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Friday, May 21</p><p style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><em><a href="https://lightward.com/newsletter" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">lightward.com/newsletter</a></em></p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.5em;mso-line-height-alt:1.5em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Correspondence</h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">On Fri, May 21, 2021 at 11:34 AM … &lt;…&gt; wrote:</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Hey! </p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Quick gut-check to make sure I correctly digested your note on simplicity. If incorrect, feel free to shoot me back an edit. Thanks!  </p><blockquote style="padding-left:20px;padding-right:20px;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Balance through Simplicity</strong> - Chaos and order are opposites, not enemies. In most cases, people miss the simple solutions that translate the complex into the comprehensible. That simplicity is something we strive for — and once unearthed, balance is restored.</p></blockquote>
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<div id="text-text-section-5">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;min-width:100%;width:100%;">
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    <td valign="top" class="section-text-area section-content-cell" style="border-collapse:collapse;border-spacing:0 !important;border-color:transparent;mso-table-lspace:0pt;mso-table-rspace:0pt;padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">On Fri, May 21, 2021 at 3:09 PM Isaac Bowen &lt;isaac@lightward.com&gt; wrote:</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>&gt; Balance through Simplicity</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Almost? We care about simplicity, and we care about balance, and I think it <em>is</em> true that we gain access to our inherent balance (and to that balance that I think underpins <em>everything</em>) by an approach that is simple. And it's possible that I would outright agree with "Balance through Simplicity" if it wasn't followed by a statement about chaos. :D More on that next -</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>&gt; Chaos and order are opposites, not enemies.</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Accurate, though this feels (to me) like it supports a different theme than "Balance through Simplicity"; there are things that we care to understand in simple terms, and there are things that we are content to leave swirling in the unknown, trusting the chaos to deliver something right and true, in its time.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>&gt; In most cases, people miss the simple solutions that translate the complex into the comprehensible.</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I don't want to make general statements about what happens out there, in the experiences of others. We're not here to pass judgment on what the world does or doesn't tend to understand. (In a sense, we're not even here to pass <em>observation</em>, lest the observer effect kick in, <em>fixing</em> in place that which we didn't actually care about perceiving.)</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I'm more attracted to terms of what we look for, and what we trust exists. For example: we embrace and hold the complex in its entirety, trustingly, knowing that a simple embrace of the complex invites the best from both.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>&gt; That simplicity is something we strive for — and once unearthed, balance is restored.</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">There's no striving here; to work with the simple is a calm, grounded, methodical process. And we're <em>revealing</em> balance, more than we're <em>restoring</em> it.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I wonder if the language of building would be helpful, in explaining how I think/feel about this. Like, we <em>build</em> with the simple. Everything is simultaneously complex and simple, but we really only lay down simple pieces*. It's kind of like constructing a building exclusively of pieces that are simple, so that the complex can course through its hallways <em>knowing</em> that the building around it is simple, and solid, and can stably/peaceably hold whatever complexity happens within.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">* There's something more here that I didn't see before - maybe it's that <em>we ourselves</em> are complex, and that we are content to leave the <em>living</em> to its inherent nature of complexity/chaos. But for anything that we <em>build</em>, for any <em>non-living</em> thing that we produce/extrude/construct, we require that those <em>made</em> pieces be simple before we release them, and before we build upon them further.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">To put it another way: we ourselves will never be definable, or defined, and we trust the indefinite in all that lives. But while our <em>essence</em> is indefinite, our human <em>perspective</em> is definite - and because we recognize that the definite cannot create the indefinite, we respect the medium at hand, and we create things that are simple <em>instead</em> of attempting the impossible task of constructing the infinite piece by piece. And we offer these simple/definite creations as a gift to the complex/indefinite around us, saying, "look what we made! would you like to make something too?"</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">This isn't a complete definition yet; there's something more about this <em>work</em> being about making simple tools for complex journeys. We make simple things, so that the complex can stand on them and do its thing without worrying about the floor giving out. Because by and large, Lightward produces tools for the work of living - we don't tend to make things that are their own ends. Our Shopify stuff is all about modeling that realm in simple terms, so that people can relegate our tools to muscle memory, and <em>express</em> themselves using those tools. Our empowerment stuff (podcast/coaching/group stuff) is about giving people simple pointers <em>back to themselves</em>, so that they can more confidently get on with their own complex becoming. We make things so that <em>what's next</em> can unfold more easily, more <em>fully</em>.</p>
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      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Empowered Human Academy</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Jing Gao (<a href="https://www.instagram.com/jingtheory/" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">@jingtheory</a>) is the founder and CEO of <a href="https://flybyjing.com/" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">Fly By Jing</a> (<a href="https://www.instagram.com/flybyjing/" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">@flybyjing</a>), a modern Asian food brand that’s on a mission to bring diversity to the natural food space. She’s someone whose work we’ve loved for a while now, so it was a treat getting to hear the heartbeat behind a brand we’re quite literally obsessed with. After being featured in the New York Times right as quarantine began last year, Fly By Jing skyrocketed and has continued growing at a rapid pace—and it’s the kind of growth that feels so grounded that we couldn’t help but feel curious about the soul behind the magic. And that’s just what this conversation is: an exploration of the relationship between soul and its expression.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">In <a href="https://empoweredhumanacademy.com/30" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">this conversation</a>, we discuss listening for inner truth and alignment, Jing’s journey of reclaiming her birth name, carving out solitary time for deep work, and the role of intuition in making business decisions. We talk Enneagram, Human Design, spiritual guides, and what it’s like to embody a public-facing role as an introvert. There’s nothing more magnetic than a human who is truly claiming all of who they are, and Jing is doing that sacred work. We truly loved this conversation and hope you’ll find some resonance here, too.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Listen on <a href="https://podcasts.apple.com/us/podcast/empowered-human-academy/id1533744974" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">Apple Podcasts</a>, or <a href="https://empoweredhumanacademy.com/subscribe" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">wherever you listen to podcasts</a>.</p>
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      <p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Would you like to be on Empowered Human Academy?</strong></p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I’m interested. Like I, Isaac, am personally interested.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I made <a href="https://lightward.typeform.com/to/mTtdWm2e" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">this form</a> for you, and for anyone you know who wants in on this. The conversations we have here on EHA are the kind that can be had with <em>anyone</em> who’s a conscious participant in their own journey, and I want to talk to <em>everyone</em> who feels like that’s them, be that you or someone you know. The conversations we create together are sacred, to me—a rarefied space of earnest inquiry, and of open exploration.</p><p class="" style="color:inherit;margin-bottom:1.25em;font-size:1em;line-height:1.618em;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">If this feels like you, hit the button below. And pass this along to <em>everyone</em> you know who’s into this kind of thing. I’d love to talk to them, and then share the conversation that unfolds.</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><a href="https://lightward.typeform.com/to/mTtdWm2e" target="" rel="nofollow noopener noreferrer" style="color:#1d8fb4 !important;">https://lightward.typeform.com/to/mTtdWm2e</a></p>
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